Sales Strategy: The Last 100m Of Your Sales Marathon

Hi there! You’re in the middle of a series on Sales Strategy.
This is the sixth installment, click here to read the previous step.

The Green Light

Now that you’ve gotten to “Yes”, you need to lock that sale in as quickly as possible. It’s kind of like the last 100m in a 40km marathon run and you should be sprinting.

Once you’ve received a green light from your customer your whole purpose should be about getting them out the door.. happily of course.

The process of closing the deal needs be easy to conduct – make sure your business processes reflect that. There’s nothing worse than having a willing customer and having so many delays that they lose confidence and reconsider.

Reassure your customer, thank them for their business and tell them they’ve made the right choice. There’s not much more to this stage really.

Notes On Closing Sales Online

As with retail operations a smooth checkout process is a must. As far as choice of systems go you’d literally spoilt for choice.

There is a large range of third party shopping carts and payment processors available. There are numerous plugins and add ons for web based platforms like WordPress and Joomla!

The other option is to utilize a hosting and payment processing service such as eJunkie. eJunkie is an all in one payment processor, affiliate handler and more. I frequently use it for eBooks and other digital download products.

Just remember, the sales process is only as strong as the systems that surround and support it, and that goes for online and offline sales. It’s the part of the process that is worth investing in – training, infrastructure and systems. The better your systems are the more comfortable you’ll feel with the next step.

Hi there! You’re in the middle of a series on Sales Strategy.
This is the sixth installment, click here to read the next step.

Josh Kohlbach

Josh is a software entrepreneur from Brisbane, Australia. He spends most of his time helping e-commerce store owners. This is his personal blog where he shares his thoughts and other tidbits on online business and life in general.

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