Starting a new blog can be quite daunting and is not something that should be entered into lightly. A lot of forethought went into the blog you are reading. As this is the first launch week of this website I thought it would be quite fitting to do a post along these lines. I’ve spent around a month preparing for the launch of this blog but there is a simple set of questions I use on most of my ideas as one of my first evaluation tools.
This is something I like to do when launching anything (especially blogs). It begins by asking myself a few simple marketing questions. Don’t feel daunted, this isn’t real marketing, but just something to get you into the mood and way of thinking that you need to be in when thinking about starting something new.
The questions are all too familiar:
- Who Am I?
- What Are The Benefits Of Paying Attention To Me?
- When Do I Give My Information?
- Where Do I Give My Information?
- Why Am I Doing This?
- How Can People Find Me And Follow My Stuff?
Here is how I first answered these very questions for this very blog you are reading now:
- Who am I?
- About Me Page
- Post about why I’m doing this
- Summarise past history up to where I’m at
- What are the benefits of paying attention to me?
- I bring information about internet business in a way that programmers can “get”.
- I’m a programmer myself trying to do the very same thing.
- We learn together
- Find potential business partners
- Find business ideas
- Learn new technologies
- Learn how to leverage technology we use every day to get stuff done effectively
- When do I give my information?
- Daily for the first 2 weeks then every second day
- News posts in between when I want to highlight important things that would normally be tweeted
- Twitter – Randomly when I find cool information. Usually a couple times during the day
- Email Newsletter – Monthly or Fortnightly on occasion
- Potential for a fortnightly/monthly re-cap on blog posts and end of period thoughts
- Where do I give my information?
- Email Newsletter
- Eventually, a premium membership arrangement?
- Why am I doing this?
- About Me Page
- Decide on a “message”. Ie. mission statement
- How can people find me and follow my stuff?
The answers to these questions can be fluid and I know I’ve already changed some of these. Don’t worry if you don’t get it 100% right the first time you go through them. This exercise actually doesn’t end, and it’s something you should probably look at every few months (or weeks for a fresh project).
Try answering these questions yourself next time you want to analyse an idea. This isn’t just limited to blogs, but could include membership websites, article sites, corporate sites and news, and pretty much everything web based.
This is a great way to analyse your current scenario as well. Have a think about how people contact you and interact with you currently and how you might want to improve on that. Do you have something to say about your hobbies or business? Maybe you could start a blog. It’s easy and can be a great way to expand your thoughts on any topic.