How to Write SEO Articles Perfectly, Everytime

So you want to find out how to write SEO articles, hmm? Well, I’m not an expert, but I certainly have a few tricks up my sleeve when it comes to writing SEO articles and how to do it properly.

How to write SEO articles

There’s a lot of myths surrounding this topic with many people claiming they have the secret sauce of how to write SEO articles that will unleash an avalanche of traffic by using some hidden SEO trick. Keyword density must be this much %! Mention your keyword here! There! Everywhere! Name your images with your keywords! Shove another keyword in here!

I think you’ve heard the rhetoric beforeโ€ฆ

It’s high-time we bust through all that nonsense and really figure out how to write SEO articles perfectly, first time, every time.

Writing the perfect search engine optimised article doesn’t have to be some weirdly concocted string of sentences that only makes sense to robots. No, you can write great content, just like you always do, then optimise it just enough to give you that extra little nudge in the SERPs.

It helps to start with the basics…

Understanding on page SEO basics

The first part of how to write SEO articles is to ensure you’re starting with good bones. It’s no use optimising rubbish content because it’s not going to get you anywhere.

Your content length should be at least 300 words long and read naturally to a high school level or less. There are tools you can use to test this:

There is a level of over optimisation that you want to steer away from. Here’s a graph created by SEOmoz that illustrates my point better than I could in words:

How to write SEO articles


Specific action items for how to write seo articles

When you’re looking at keyword density like in the graph above, it seems that aiming for a density level of between 1% and 4% seems to be the going recommendation on how to write seo articles without being picked up as a keyword stuffer.

I would recommend sitting somewhere between 1% and 3% to be on the safe side and avoid using it in places where it doesn’t really flow with the text.

Stuffing your keyword in places it doesn’t belong is guaranteed to send up red flags.

One of the more obvious points is to use your keyword in your H1 tag for the page, and to ensure there is only one H1 tag on any given page.

In addition to this, you should also aim to use your key phrase in at least one H2 tag on the page and at least one H3 tag on the page.

Mentioning your keyword/phrase in the first sentence/paragraph and making that particular mention bold will also add a bit of weight.

Having an image on the page that has your keyword or phrase in the ALT and Title attribute can help, as well as naming your image file appropriately. For example, instead of calling your image DSC0002345.jpg rename it to fine-bone-china-cups.jpg (if that’s what you’re going for). Make sure it’s an appropriate image as well and that the description matches the content.

Finally, ensure your chosen keyword makes an appearance in your page’s title tag. This isn’t the heading tag, it’s thetag that appears in between thetags of your page. Try to put the keyword towards the front if it makes sense, if not, don’t stress about it.

And this is pretty much the 80/20 of optimising your on-page content. As per the graph, I wouldn’t take it much further than that. It’s best to make your content deep and well thought out than shallow and stuffed with keywords.

The search engines are getting smarter everyday and their filters will pick this stuff up quick smart. Don’t doubt that for a second.

What counts the most when writing SEO articles?

Given all I mentioned above about how to write SEO articles, the most important take away points are as follows:

  • Write great content. At least 300 words of it. Quality written, relevant, grammatically correct, optimised for a high school or lower reading level to make it easy to understand.
  • Put your keyword or key phrase in the title tag of your page, you want it to show in the title text when people find you in the search engines.
  • Put your keyword or key phrase in the H1 tag for the page, this immediately signals what can be expected on the rest of the page
  • Mention your keyword throughout your content, this is what the bots analyse semantically to figure out if the page is what you say it’s about. Make it sure it’s relevant.

Do these few things and you won’t have too many problems writing SEO articles.

My Secret Weapon: Clickbump SEO

Clickbump SEO When I was learning how to write SEO articles there wasn’t any of these tools about (or if there was, I didn’t know about them!).

Clickbump SEO is a WordPress plugin that gives you visual queues as to what you should be doing when writing your post and how to optimise it.

Personally I use it as a way to go back over my articles and just double check I’ve optimised it properly. It’s easy to miss a H3 tag, or forget to alt tag an image and this tool saves me from myself.

Your “SEO score” of your article starts at 10 for a completely unoptimized article, and you can optimise it up to a score of 100, meaning a perfectly optimised SEO article.

There’s many plugins available now similar to Clickbump SEO (I just happen to like its interface). Some people say that tools like this make marketers lazy, but to me, because writing great content is always at the forefront of what I do it’s more like a safety blanket that prompts me to check certain things.

Click here to read more about Clickbump SEO and what it can do for your writing.


I hope you now have a pretty good idea about how to write SEO articles that are optimised properly.

Remember that this guide is just that, a guide and things are bound to change in the future. Writing great content has always been at the forefront of what Google says to do and while it’s tempting to attempt to get the better of these search engines by employing “SEO tricks” it can often do more harm than good in the long term.

Writing perfectly optimised SEO articles doesn’t need to be difficult. There’s plenty of tools out there like Clickbump SEO, and even if you don’t use something like this you can come back to this guide and use it as a check list of things to do while optimising your content.

I hope you’ve found this guide on how to write seo articles useful, and if you have I’d appreciate if you left a comment and/or shared it on your favourite social service!

Josh Kohlbach

Josh is a software entrepreneur from Brisbane, Australia. He spends most of his time helping e-commerce store owners. This is his personal blog where he shares his thoughts and other tidbits on online business and life in general.

This Post Has 23 Comments

  1. Paddy

    Really good read, great information on articles and great tools for the job look forward to more.

    1. Josh Kohlbach

      Thanks Paddy, glad you liked! ๐Ÿ™‚

  2. Challz

    Hi Josh,

    I am looking to start SEO writing and this article and the links provided within have given me just the right info. I primarily love it because it is not too complicated to understand.

    I would have appreciated an explanation as to what H1, H2, H3 mean and maybe a sample of a complete SEO article. Luckily, those are a Google search away.

    Also a question about the word count tool. Is it really necessary when Ms Word can give you a word count as well?

    Great article overall. Thanks.

    1. Josh Kohlbach

      Hey Challz, thanks for the great comment dude.

      I’ll make a note to extend the post a bit to explain the Heading tags and also maybe link to an example of an optimized article that I’ve written.


  3. Ephrem Jando

    So it’s very obvious you are using your own suggestions and have optimized a perfect page because when I googled”how to write seo articles” this was rank 1. GREAT article you wrote it in a way that I can refer compleltly confused friends and they would understand. I shall follow you a bit more.

    1. Josh Kohlbach

      Haha thanks Ephrem, yes it appears to have risen to #1 at last. Sometimes they take a little while to get there, but if it’s written properly and gives good content then even tough keywords to rank for can rank highly.

      Thanks for sticking around ๐Ÿ™‚

  4. Ebenezer

    i love the write up, though i’m new to everything anyway, i just want to start doing something that can start fetching me money online as i have entered into wrong hands in the past. thanks josh

  5. Veruca

    Thank you so much! I’m new to freelance and this site is going to me a lifesaver for me.

    1. Josh Kohlbach

      No worries Veruca, glad you found it helpful!

      Good luck with the freelancing ๐Ÿ™‚

  6. Emily

    My brother sent this to me. I’m excited to try these new tools.

    1. Josh Kohlbach

      Thanks for the comment Emily, best of luck!

  7. Gabriel Lemos

    Very useful!! SEO is the most powerful way to make your website big!
    If you get it right most likely you will get what you want out of your website!
    Great article!

    1. Josh Kohlbach

      Thanks Gabriel, glad you liked the article ๐Ÿ™‚

  8. Cheers this is one of the best How to…articles on SEO article writing I have seen so far.

  9. Jacques Sprenger

    As a teacher I have trained my brain to instantly detect spelling errors as well as grammatical mistakes; so when I see the usual confusion between “its” and “it’s” my antennas bristle with energy. Check the following “Thereโ€™s many plugins available now similar to Clickbump SEO (I just happen to like itโ€™s interface)” See the wrong “it’s”? and see the wrong “there’s” which should be “there are”?

    Glad to help and prove once more that spellcheckers Do Not pick everything.

    P.S. Excellent article on SEO though I still wonder what H1, H2,H3 are

  10. Akbar Ilyas

    the biggest problem IMHO is that no machine can tell the difference between good quality content and crap (not yet anyway). I’ve read some amazing articles on sites that hardly get any traffic and never show up in the SERP’s at all, and then I’ve read garbage that floats to the top because it has enough links to give it juice to make it float on page 1.

    1. Josh Kohlbach

      I agree in part Akbar, there is a lot of shit in the SERPs still and Google give FAR too much weight to freshness these days (something I believe will be corrected very soon with a major update). But good content always bubbles to the top given enough time (and if the article isn’t time-based). Of course, a little link building can’t hurt ๐Ÿ™‚

  11. jay

    hi josh.i av an intrest in seo articles but ave really never gotten far with most of them..can u email me an optimized article because i really want to see how its gotten in tell me how do you deal with articles with keywords that don’t really flow with the text at all?

    1. Josh Kohlbach

      Hi Jay, thanks for the comment.

      The article you’re reading at the moment is optimized for the phrase “how to write seo articles”, which is likely how most people reading have come across it.

      In fact, it’s probably a little over-optimized for today’s standards but it still seems to rank quite well on the first page.

      How to deal with keywords that don’t flow with the text.. hmm.. I wouldn’t recommend doing that at all. Anything that you write needs to be legible, in proper english and relevant. I’m not a fan of spinning content or anything like that, all you end up with are rubbish articles that don’t add any value at all.

  12. You did a very good job and you just eased the word for any new SEO student who want to learn it for professional purpose and please carry on your work. Thanks

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