So you want to find out how to write SEO articles, hmm? Well, I’m not an expert, but I certainly have a few tricks up my sleeve when it comes to writing SEO articles and how to do it properly.
How to write SEO articles
There’s a lot of myths surrounding this topic with many people claiming they have the secret sauce of how to write SEO articles that will unleash an avalanche of traffic by using some hidden SEO trick. Keyword density must be this much %! Mention your keyword here! There! Everywhere! Name your images with your keywords! Shove another keyword in here!
I think you’ve heard the rhetoric before…
It’s high-time we bust through all that nonsense and really figure out how to write SEO articles perfectly, first time, every time.
Writing the perfect search engine optimised article doesn’t have to be some weirdly concocted string of sentences that only makes sense to robots. No, you can write great content, just like you always do, then optimise it just enough to give you that extra little nudge in the SERPs.
It helps to start with the basics…
Understanding on page SEO basics
The first part of how to write SEO articles is to ensure you’re starting with good bones. It’s no use optimising rubbish content because it’s not going to get you anywhere.
Your content length should be at least 300 words long and read naturally to a high school level or less. There are tools you can use to test this:
- Try this handy word count tool.
- Then, run it through this Flesch-Kincaid (FK) analyser which gives your article a score of what grade reading level your article is sitting at. The lower the number, the easy it is to read.
There is a level of over optimisation that you want to steer away from. Here’s a graph created by SEOmoz that illustrates my point better than I could in words:
Specific action items for how to write seo articles
When you’re looking at keyword density like in the graph above, it seems that aiming for a density level of between 1% and 4% seems to be the going recommendation on how to write seo articles without being picked up as a keyword stuffer.
I would recommend sitting somewhere between 1% and 3% to be on the safe side and avoid using it in places where it doesn’t really flow with the text.
Stuffing your keyword in places it doesn’t belong is guaranteed to send up red flags.
One of the more obvious points is to use your keyword in your H1 tag for the page, and to ensure there is only one H1 tag on any given page.
In addition to this, you should also aim to use your key phrase in at least one H2 tag on the page and at least one H3 tag on the page.
Mentioning your keyword/phrase in the first sentence/paragraph and making that particular mention bold will also add a bit of weight.
Having an image on the page that has your keyword or phrase in the ALT and Title attribute can help, as well as naming your image file appropriately. For example, instead of calling your image DSC0002345.jpg rename it to fine-bone-china-cups.jpg (if that’s what you’re going for). Make sure it’s an appropriate image as well and that the description matches the content.
Finally, ensure your chosen keyword makes an appearance in your page’s title tag. This isn’t the heading tag, it’s thetag that appears in between thetags of your page. Try to put the keyword towards the front if it makes sense, if not, don’t stress about it.
And this is pretty much the 80/20 of optimising your on-page content. As per the graph, I wouldn’t take it much further than that. It’s best to make your content deep and well thought out than shallow and stuffed with keywords.
The search engines are getting smarter everyday and their filters will pick this stuff up quick smart. Don’t doubt that for a second.
What counts the most when writing SEO articles?
Given all I mentioned above about how to write SEO articles, the most important take away points are as follows:
- Write great content. At least 300 words of it. Quality written, relevant, grammatically correct, optimised for a high school or lower reading level to make it easy to understand.
- Put your keyword or key phrase in the title tag of your page, you want it to show in the title text when people find you in the search engines.
- Put your keyword or key phrase in the H1 tag for the page, this immediately signals what can be expected on the rest of the page
- Mention your keyword throughout your content, this is what the bots analyse semantically to figure out if the page is what you say it’s about. Make it sure it’s relevant.
Do these few things and you won’t have too many problems writing SEO articles.
My Secret Weapon: Clickbump SEO
Clickbump SEO is a WordPress plugin that gives you visual queues as to what you should be doing when writing your post and how to optimise it.
Personally I use it as a way to go back over my articles and just double check I’ve optimised it properly. It’s easy to miss a H3 tag, or forget to alt tag an image and this tool saves me from myself.
Your “SEO score” of your article starts at 10 for a completely unoptimized article, and you can optimise it up to a score of 100, meaning a perfectly optimised SEO article.
There’s many plugins available now similar to Clickbump SEO (I just happen to like its interface). Some people say that tools like this make marketers lazy, but to me, because writing great content is always at the forefront of what I do it’s more like a safety blanket that prompts me to check certain things.
I hope you now have a pretty good idea about how to write SEO articles that are optimised properly.
Remember that this guide is just that, a guide and things are bound to change in the future. Writing great content has always been at the forefront of what Google says to do and while it’s tempting to attempt to get the better of these search engines by employing “SEO tricks” it can often do more harm than good in the long term.
Writing perfectly optimised SEO articles doesn’t need to be difficult. There’s plenty of tools out there like Clickbump SEO, and even if you don’t use something like this you can come back to this guide and use it as a check list of things to do while optimising your content.
I hope you’ve found this guide on how to write seo articles useful, and if you have I’d appreciate if you left a comment and/or shared it on your favourite social service!