One of the products my company makes is a popular split testing tool for WordPress called Simple Page Tester (get it free here).
It’s a free plugin supported by a Premium add-on version which provides more features like Custom Post Type support and Conversion Rate tracking.
I track the stats on my plugin sales religiously and when I was reviewing the stats in Google Analytics I noticed that it had been featured on a prominent blog, the CrazyEgg blog, and it had sent a couple of sales which converted at well above the normal rate (a good indicator that the mention was in a positive light!).
But I couldn’t find any mention of it in their most recent articles. So how do you find blog mentions when you’ve been featured on someone’s website?
I’ll let you in on a little trick I use to find the exact source of links like this. It’s a simple Google search trick that you may or may not be aware of:
Since I knew that was the domain that has linked to me I could then start narrowing down the field by searching for words that I thought they might mention when linking to me.
The obvious one was the product name and that got a hit straight away.
Sure enough, it was mentioned in this post which is a roundup of A/B split testing tools.
That one mention over the past 4 months has converted at over 4.35% which is above the site average and the second best conversion rate from that period (the first is the free product’s sidebar which mentions the premium version’s features).
So what can you get from this kind of information? Well for me, it says that getting featured in roundup posts is great for sales and it would be worth my time to get a couple more mentions like this. If those new mentions convert well then I’ve found another great marketing method for my product.
I hope this little Google trick helps you track down those helpful folks who linked to you and uncovers some potential marketing ideas for your product or website.