5 Key Steps For Creating A Successful Niche Site (Notes From Someone Who's Been There And Done It)

Discussing how to dominate Google with Niche sites to make money
Image by rogercarr via Flickr

I just finished listening to a fantastic podcast by Pat Flynn over at Smart Passive Income blog whose exploits I follow quite regularly. Pat is a smart guy and has really had some great success in creating multiple streams of income and trying to turn them passive. Basically, his goal is to create recurring money with little ongoing effort.

Anyway, he has an interview up with another bloke I follow from England (they’re buddies online and you can tell from their repeated comments on each other’s blog). Glen Allsop is the affiliate marketing and SEO guru behind the popular ViperChill blog.

Here is their interview together:

Affiliate and Niche Site Interview With Glen Allsop

My Notes On Creating Successful Affiliate and Niche Sites With Glen Allsop

At the start of the interview Pat encourages us to take notes (something I almost always do anyway) and since I’ve posted my notes on this kind of thing before with a speech by digg creator Kevin Rose I thought it might be helpful for you guys to do it again.

So if you haven’t got the time to sit down and listen to the podcast, file it away for later and read my notes below:

Glen takes us through the 5 exact steps he’s using today that has helped him create over 30 successful affiliate niche microsites which generate all of his 6 figure income.

1. Write down your passions, fears, and problems

If you work on something that you’re passionate about you’ll maintain your interest. If you’ve got no interest in knitting, then your chances of long term success in the knitting niche is low.

Fears and problems will be something you share with other people. People pay money to get past their fears and problems.

2. See if there is a market or people with similar interests

Google Keyword Research Tool – try typing “learn [your phrase here]” or derivitive and you’ll get an idea of how many searches are being made per month on this topic. This will let you know if you’re onto a big enough market.

Google Trends – If the industry you’re planning on entering isn’t going up in search volume you can expect that it’s dying out.

Talk to friends/family/online buddies/people in forums. Just ask people if they think a product like the one you’re thinking would be worthwhile for solving their problems.

Search on Twitter – Twitter is a search engine and a very powerful one at that. You can see if people are talking about their problems online in a realtime manner.

(Josh: I have a couple of these tools in my tools section)

3. Find a relevant product to promote

ClickBank has loads of information products. You can also see how well they are selling by looking at sales and gravity, etc.

Amazon is probably the biggest source of products, but it works best for higher ticket items because of the low commissions (as low as 3%~). Pat suggested that Amazon was good because of the upsell factor – people will generally buy multiple items to save on shipping and you get a commission on all of them).

Personal Recommendations work well because if you’re willing to buy and use the product or service then others will be too. Think about what you’re using and check for affiliate programs. Thesis, Market Samuri, etc all came up.

Other affiliate product aggregators you can use are AzoogleAds and CommissionJunction. I’m sure there’s loads of others such as ShareASale and eJunkie.

The final option is that you can create your own product. If you can’t find it online then you might have more success creating a new product rather than giving up.

4. Build a website around it

Buying the domain is an important step to get right. Try to get the .com domain for the phrase. This can be hard if it’s a popular niche and can get expensive if you go around purchasing domains from others. You can try adding “my” or “hq” to the start of end of the phrase to help with uniqueness. Try to avoid hyphens and go the .com if you can.

5-10 pages is all you need on your website to make it look legit. It’s rare for a 1 page website to rank really high in the search engine results. Try writing some articles, filling in FAQ pages, about, contact, etc. The main purpose should be to get them off your home page and onto the product page.

WordPress is the easiest platform to setup fast.

You can pay people to build links, add content, etc if you want to tackle more than one website and have limited time.

5. Get traffic to your website

A site is only as good as the traffic you get to it. Glen spends his time building text links to increase the SEO value. Focus on quality text links from websites in related industries. Go for quality over quantity.

That said, he did suggest you can purchase a whole bunch of directory submissions quite cheap on forums which can give you a good kick start in the rankings (he gave an example of 500 directory back links for $10).

Work on reciprocal linking. If you link out to people you’ll hopefully get a return link via reciprocity.

A great tactic is to search for the backlinks in Yahoo from what your competition is ranking for and try to gain links from the same sources.

Josh Kohlbach

Josh is a software entrepreneur from Brisbane, Australia. He spends most of his time helping e-commerce store owners. This is his personal blog where he shares his thoughts and other tidbits on online business and life in general.

This Post Has 4 Comments

  1. Pat

    Hey Josh! Thanks for listening to the podcast, and for the great notes for everyone to see. Cheers!

    1. Josh Kohlbach

      Hey Pat, thanks for dropping by I appreciate it mate. No problem for the notes, it probably helped me more than anyone else 😉

      Lovin’ your site by the way!

  2. Thomas


    I just started using the niche site system and I’m excited about my first site. I had one question though; is this passive income strategy well known? Used often?

    It seems there aren’t that many niche sites out there.



    1. Josh Kohlbach

      Hey Thomas,

      I know for a fact that Pat who commented earlier has had quite a bit of success with niche sites and is early several thousand a month from them.

      I think as far as using this as a strategy it’s kind of changed a little from when I wrote this post due to a lot of google algorithm changes, but the core principles the guys were talking about are still quite valid. What these guys do is create websites that are true resources in and of themselves rather than just trying to rank a 3 pages website.

      I’ve had some moderate success with some niche review websites and I’m working on another niche site as we speak, but they do take quite a while to rank in the search engines.

      Good luck with everything.

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