I’m in a bit of a crazy situation here, people. I’m working feverishly on my second WordPress plugin to try to release it at the end of the month.
Lately I’ve put hours and hours into coding this thing only to neglect pretty much everything else.
So while I’m coding away on this new product, what is happening with my existing product, ThirstyAffiliates?
Well, to be fair it’s pretty much running itself.
But here’s the pickle: Sales are slowing down because I don’t have the time to keep making contact with people.
It’s still making a couple of sales here and there, but at this point, I’m pretty concerned about my end of month report card.
How do I launch a second product while still marketing my current product?
Where the hell do I find the time to do everything?!
I’m wracking my brain because if I’m coding new products constantly – as I’ll need to do if I am to meet my goal of launching 6 new WordPress plugins this year – then I’ll eventually need to find a way to take my hands off the wheel when it comes to marketing everything.
And if you’re not able to read between the lines there, I desperately need to automate my marketing for my current product so I can focus on other things, and I need to get started on it now!
Where my traffic comes from now
At the moment my traffic for ThirstyAffiliates is largely coming from reviews of the product on other people’s websites. Which is great, and I’m totally thankful to everyone who has reviewed it so far.
It was this reason that my first thought was to just pay for advertising on sites like these and that will provide my with the traffic stream I require to make sales.
But this doesn’t really make sense to me.
Text and banner advertising on the net is sort of like making a bet
You’re betting the advertising placed on specific websites is going to drive enough traffic that there will be sales resulting from it that will at least cover the cost of the ads and hopefully make you some profits.
So my problem with this method is:
- The sites available for me to advertise on are more expensive than I wish to pay per month (I’d have to drop a grand at least to see any real traffic based on my experiments with ads in the past); and
- There’s no guarantee on the quality of the traffic and whether the visitors will be pre-qualified enough to actually buy my product. It’s really hard to find sites that are 100% exactly the kind of audience I want.
From what I can tell the only two ways pre-qualified traffic comes to your website is from either:
- People in your target market actively searching for information in the niche you’re trying to attract; or
- A recommendation from someone to check something out
I’m super happy to be proven wrong on that – let me know if I’m missing something important in the comments.
What I’ve been doing works
So far I’ve been employing the recommendation method and it’s been going great.
Lots of the sales I’ve had have come from recommendations, in fact I’d say a majority of sales are from the direct recommendation of other people.
But it’s too hard to maintain
It’s become apparent to me that I can’t rely on recommendations alone because I need to make new connections every month in order for the effect to keep going.
Recommendations seem to have an expiry date, so they are good for short term boosts.
So now I’m thinking there is two ways I can continue:
The first is to try to get listed in as many “tools” or “resources” pages as I can. This way I have a permanent link from someone’s site to mine and it will likely extend the same effect I’ve experienced from reviews.
The second is to capture people who are actively searching for information in my niche. That’s what has turned me back to SEO.
In the past I’ve thought of SEO as a bit of an inconvenience and something you setup and do once, then forget about as you go about doing your real business.
But thanks to watching a few Mixergy premium videos on traffic generation I’m starting to see why you would want to consider doing something more meaningful here.
SEO activities can save you a serious amount of money with the only downside being that it takes a long time to rank for the keywords you are targeting.
It also seems to pay dividends to look to the long tail. They say something like 70% of traffic comes from long tail keywords which is pretty crazy.
I think I’ll probably try to do both, and for now I’m poo pooing the idea of advertising unless someone here can put me onto a reason why I should do it.
Can you automate your marketing?
So what do you reckon? Can you actually automate something like marketing?
For me it’s a bit of a numbers game at the moment. I need eyeballs, dammit. And there’s two ways to do that, advertising, or working on your SEO. Both of which take time (that I don’t have, argh!), but it’s something that I need to sort out now because I can’t continue doing what I’m doing.
Would be really interested in hearing about what crazy things people have found worked for them trying to get traffic. Oh, and I’ll get into my SEO strategy at some point in the future here on the blog, stay tuned.