The hard truth about product creation

The difficult bit in the whole product creation lifecycle isn’t actually creating the product itself. In fact, would it shock you if I said that actually making the product accounts for only about 10% of the total time you’ll take to make it a success?

Don’t be shocked. Anyone who’s made a product and sold it successfully will tell you the same thing.

As a programmer, I personally think this is a creepy statistic. Because the part I love most is the product creation bit and it’s tempting to think “shouldn’t I be devoting most of my time to creating the product?”

No, the majority of time that you use will be on marketing and other business activities.

That’s why it’s so important for programmers to know a bit about marketing (and incidentally, why this website exists).

Some people even say to start marketing before you even write a single line of code. Sounds silly, but it’s seriously smart (Rob knows his stuff and is someone I admire quite a lot – Hi Rob!).

Being a software guy I personally found this hard. Especially getting everything ready for ThirstyAffiliates pre-launch, drumming up the initial sales, gathering emails, getting the website in tip top shape. Man, it is seriously a lot of work.

I’ve been studying business and marketing for a few years now and from what I can tell there is no magic sauce. You just need to work your butt off.

Thoughts? Comment on this below. I’d love to hear from you.

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About Josh Kohlbach

Josh is a programmer, entrepreneur and the founder of Code My Own Road. He started this website to help programmers with business stuff and also to get things straight in his head. You can read more about Code My Own Road and Josh on the About page

2 Responses to The hard truth about product creation

  1. Dave Doolin November 8, 2011 at 2:23 pm #

    I have about 1/2 of the toolchain fairly well under control. Fulfillment is now my biggest peeve. Ejunkie is pretty cool for small stuff, but I really need an API allowing me to push from the command line. Automation is critical at my price point and volume.

    • Josh Kohlbach November 8, 2011 at 2:37 pm #

      It definitely is one of the most time consuming things in my process too.

      At the moment I’m using eJunkie too but if I can figure out a better way to handle affiliates without having to sell my soul I’ll use something like Cart66 WordPress plugin and try to integrate my own automation as part of that.

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