The difficult bit in the whole product creation lifecycle isn’t actually creating the product itself. In fact, would it shock you if I said that actually making the product accounts for only about 10% of the total time you’ll take to make it a success?
Don’t be shocked. Anyone who’s made a product and sold it successfully will tell you the same thing.
As a programmer, I personally think this is a creepy statistic. Because the part I love most is the product creation bit and it’s tempting to think “shouldn’t I be devoting most of my time to creating the product?”
No, the majority of time that you use will be on marketing and other business activities.
That’s why it’s so important for programmers to know a bit about marketing (and incidentally, why this website exists).
Some people even say to start marketing before you even write a single line of code. Sounds silly, but it’s seriously smart (Rob knows his stuff and is someone I admire quite a lot – Hi Rob!).
Being a software guy I personally found this hard. Especially getting everything ready for ThirstyAffiliates pre-launch, drumming up the initial sales, gathering emails, getting the website in tip top shape. Man, it is seriously a lot of work.
I’ve been studying business and marketing for a few years now and from what I can tell there is no magic sauce. You just need to work your butt off.
Thoughts? Comment on this below. I’d love to hear from you.