Learn why programmers and creative types need to be on top of sales & marketing
Sales and marketing has long been a topic considered by many programmers as complete voodoo. Run by slick haired smooth talkers that use mental tricks to trick you out of your hard earned cash. Not so anymore! Sales and marketing is every business person’s problem, and programmers and creative types in this modern business world need to at least understand the basic concepts behind how it works.
I guess I’m one of the odd ones, having a foot in both camps. I’ve long been a programmer, but I’ve also spent time as a professional sales person. Both topics are quite close to my heart, which is why I can see the connection between code and customers.
If you want to learn more about how programming and sales/marketing intersect, then read on and don’t forget to subscribe!
"3 quick ways you can start making money as a programmer today"
Hi there! You’re in the middle of a series on Sales Strategy. This is the third installment, click here to read the previous step. The Difference Between Wants And Needs Have you ever had a customer come up to you 100% sure that they want one thing when really they need something else? This is [...]
Continue reading ... | Posted By: Josh Kohlbach | September 23, 2010
Hi there! You’re in the middle of a series on Sales Strategy. This is the second installment, click here to read the previous step. Asking Open Ended Questions The easiest way to build rapport with your customer isn’t to force casual talk and other banter, it’s to get them talking! To get someone talking you [...]
Continue reading ... | Posted By: Josh Kohlbach | September 23, 2010
Hi there! You’re in the middle of a series on Sales Strategy. This is the first installment, I hope you enjoy it! Acknowledging Your Customers If there’s an important point you should take home from the world of face to face selling it’s that you should always acknowledge your customer. When I was working in [...]
Continue reading ... | Posted By: Josh Kohlbach | September 23, 2010
I’m fascinated by the simple (or, sometimes not so simple) art of pricing and the psychology behind it. I was reading one of my favourite blogs on money by Ramit Sethi (I Will Teach You To Be Rich) and he’s talking about raising your charge out rates. Down near the bottom he makes a really [...]
Continue reading ... | Posted By: Josh Kohlbach | August 26, 2010
Once you’ve figured out your best traffic sources you might be wondering what you need to do to build a stronger connection with them and how you can milk more traffic from those sources. These are important people! You’ll be working with them to make your blogs better, it can’t hurt to get to know [...]
Continue reading ... | Posted By: Josh Kohlbach | August 13, 2010
When a small website starts to get a little traffic it can be quite exciting. I’ve been lazy since I started this website. From day 1 I’m sad to say it’s probably been more about me than about you. The reasons is because like many others I write to learn and therefore it’s sometimes hard [...]
Continue reading ... | Posted By: Josh Kohlbach | August 12, 2010
As you can imagine, trying to navigate an ocean without a compass or some sense of direction is impossible. You’ll be floating adrift for day, until finally you succumb to dehydration, shrivel up and die. And so it is with websites… (how’s that for an exciting lead in!). If you’re trying to “make it” out [...]
Continue reading ... | Posted By: Josh Kohlbach | July 29, 2010
This is a special post on how to set your price. I hope you remember it. For my 100th post here on Code My Own Road I wanted to mark it with something really special. Which is why it took me so bloody long to figure out what to write about. Although it’s not long [...]
Continue reading ... | Posted By: Josh Kohlbach | April 9, 2010
"3 quick ways you can start making money as a programmer today"
Welcome to our community of programmers and designers!
Hi, my name is Josh.
I'm a programmer who sells software online and this site is all about helping you do the same.
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