Learn why programmers and creative types need to be on top of sales & marketing
Sales and marketing has long been a topic considered by many programmers as complete voodoo. Run by slick haired smooth talkers that use mental tricks to trick you out of your hard earned cash. Not so anymore! Sales and marketing is every business person’s problem, and programmers and creative types in this modern business world need to at least understand the basic concepts behind how it works.
I guess I’m one of the odd ones, having a foot in both camps. I’ve long been a programmer, but I’ve also spent time as a professional sales person. Both topics are quite close to my heart, which is why I can see the connection between code and customers.
If you want to learn more about how programming and sales/marketing intersect, then read on and don’t forget to subscribe!
I’m in a bit of a crazy situation here, people. I’m working feverishly on my second WordPress plugin to try to release it at the end of the month. Lately I’ve put hours and hours into coding this thing only to neglect pretty much everything else. So while I’m coding away on this new product, [...]
Continue reading ... | Posted By: Josh Kohlbach | January 12, 2012
Go ahead, give it a try. It doesn’t have to be exactly one second, but it shouldn’t takes longer than a second or two to say. If you’re selling a product, offering information, or trying to get someone to take an action you should be able to describe what the single purpose of your website [...]
Continue reading ... | Posted By: Josh Kohlbach | November 17, 2011
It almost seems like another lifetime ago, but back before I was a computer programmer I was a wheelin’ and dealin’ sales person. I was working for a telco company (one of the largest telco’s in Australia) at the time in a retail store. It was my first real job and I absolutely loved it. [...]
Continue reading ... | Posted By: Josh Kohlbach | September 25, 2010
Learn The 7 Steps of Selling and Sales Strategy There’s literally thousands of articles about sales strategy online and plenty on the 7 steps of selling, but where most of them fall down is being too specific to the steps you need to reproduce sales in a consistent and achievable way. Whenever you’re trying to [...]
Continue reading ... | Posted By: Josh Kohlbach | September 23, 2010
Hi there! You’re in the middle of a series on Sales Strategy. This is the seventh and final installment, click here to read the previous step. Selling To Customers You Know Is Easier Than Selling To Strangers There’s an old adage in sales that selling your products and services to existing customers is easier than [...]
Continue reading ... | Posted By: Josh Kohlbach | September 23, 2010
Hi there! You’re in the middle of a series on Sales Strategy. This is the sixth installment, click here to read the previous step. The Green Light Now that you’ve gotten to “Yes”, you need to lock that sale in as quickly as possible. It’s kind of like the last 100m in a 40km marathon [...]
Continue reading ... | Posted By: Josh Kohlbach | September 23, 2010
Hi there! You’re in the middle of a series on Sales Strategy. This is the fifth installment, click here to read the previous step. Ramping Up To Asking For The Sale In the last few steps we discussed creating a mental checklist, asking open ended questions and listening with intent so you can formulate a [...]
Continue reading ... | Posted By: Josh Kohlbach | September 23, 2010
Hi there! You’re in the middle of a series on Sales Strategy. This is the fourth installment, click here to read the previous step. How To Formulate Solutions On The Fly When they refer to salesmanship as being a craft, what I like to think people mean is our ability to create a solution that [...]
Continue reading ... | Posted By: Josh Kohlbach | September 23, 2010
Hello, my name is Josh. I'm a programmer who sells software online. This site is all about helping you do the same.
© Josh Kohlbach 2011 - Disclosure - Privacy Policy