Have you ever wondered what effect an increase in traffic would have for your business? What would happen if you put in some SEO effort and it boosted your rank from position 10 to position 3 or 4 for your primary keywords?
These are the kinds of questions that plague online business owners daily and until now there wasn’t really an easy way to answer them aside from doing up your own spreadsheet in Excel (which is both time consuming and difficult to get right).
Don’t go into SEO blind
If you run a website selling products or services and you’re thinking about investing some time into search engine optimisation (SEO) to expand your business you can’t afford to do it by guessing.
Professional SEO firms can cost thousands per month and it is expenditure that, to a small business, can be extremely worrying if it’s not going to deliver results to your bottom line.
New tool to assess rank value to your business
Recently, I’ve had the pleasure of dealing with James Hourigan of SearchMeSEO.com. He has launched a brand new tool to help business owners know what they’re going to get from their SEO efforts.
It’s called the Rank Assess Tool™ and it’s available free to people who subscribe.
James built the tool out of his own frustration with figuring out what SEO is worth.
Being an online business owner himself, his business relies on natural search traffic quite heavily. SEO was something he couldn’t ignore because it was important to growing his company.
On engaging SEO firms he could never get a straight answer out of them as to what the approximate value would be for his business by ranking number #1 for a particular keyword.
Figure out what different rankings for your keywords would be worth to your business
To give an example, ranking #1 for your business name is quite easy to do as we all know. But because hardly any one will be searching for this unless you’re a well known company the value of ranking number #1 is less than it would be if you ranked for a keyword that was closely related to one of your products.
That is what the Rank Assess Tool™ tells you. It lets you conduct keyword research, plug it all into the tool, and actually gives you information that, as a business owner, makes more sense than anything else out there.
This information can be the difference between going into SEO blind, writing articles around the wrong keywords, or being smart about it and being informed about what would be good keyword/s to rank for in your business scenario.
Check it out free
James has opened up the tool and is now accepting free members.
There is also a PRO plan available that gives you all sorts of other good features like: importing keywords from the Google Adwords Keyword Tool, running and recording multiple tests, and more flexibility with keywords.
All in all, it’s a very handy tool for quickly and effectively evaluating keyword ideas and doing research to benefit your business.
Josh – interesting tool. I am wondering how the profit is calculated?
Hi Jon,
You can run difference business scenarios, so depending on if you’re a product or service business you can enter your conversion percentages and the tool uses it’s own algorithm against the traffic estimates to give you a rough idea about what you can expect for ranks 1 through 10.
It’s quite clever..