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	<title>Comments on: Marketing Genius: Free Webcam When You Buy A Newspaper</title>
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	<link>http://www.codemyownroad.com/marketing-genius-free-webcam-when-you-buy-a-newspaper/</link>
	<description>Programming The Web For Profit</description>
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		<title>By: Josh Kohlbach</title>
		<link>http://www.codemyownroad.com/marketing-genius-free-webcam-when-you-buy-a-newspaper/#comment-1870</link>
		<dc:creator>Josh Kohlbach</dc:creator>
		<pubDate>Wed, 05 Jan 2011 22:33:01 +0000</pubDate>
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		<description>Thanks for the detailed reply Coach. You&#039;re spot on with your strategy. Often it&#039;s better to take that approach as you are shifting your customer&#039;s mind set from &quot;do I need this?&quot; to &quot;what do I have to do to continue?&quot; which is the same as &quot;which option should I buy?&quot;. Nice work.</description>
		<content:encoded><![CDATA[<p>Thanks for the detailed reply Coach. You&#8217;re spot on with your strategy. Often it&#8217;s better to take that approach as you are shifting your customer&#8217;s mind set from &#8220;do I need this?&#8221; to &#8220;what do I have to do to continue?&#8221; which is the same as &#8220;which option should I buy?&#8221;. Nice work.</p>
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		<title>By: Head Coach</title>
		<link>http://www.codemyownroad.com/marketing-genius-free-webcam-when-you-buy-a-newspaper/#comment-1869</link>
		<dc:creator>Head Coach</dc:creator>
		<pubDate>Tue, 04 Jan 2011 01:16:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.codemyownroad.com/?p=402#comment-1869</guid>
		<description>This is like my gym clients.  I will often give away two or three coaching sessions without discussing any contract or sales pitch.  By the 4th time, once they realize that I need to focus on other things or they see me working exclusively with another trainee, it&#039;s at that point that they approach me and ask if they can hire me to work with them on a monthly retainer.

It&#039;s the same idea...time is money and I invest quite a bit in their orientation and take it as seriously as if I was paid.  Even if they don&#039;t hire me, they go out of their way to bring in a friend or relative who would do best with a conditioning coach.</description>
		<content:encoded><![CDATA[<p>This is like my gym clients.  I will often give away two or three coaching sessions without discussing any contract or sales pitch.  By the 4th time, once they realize that I need to focus on other things or they see me working exclusively with another trainee, it&#8217;s at that point that they approach me and ask if they can hire me to work with them on a monthly retainer.</p>
<p>It&#8217;s the same idea&#8230;time is money and I invest quite a bit in their orientation and take it as seriously as if I was paid.  Even if they don&#8217;t hire me, they go out of their way to bring in a friend or relative who would do best with a conditioning coach.</p>
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