How Inter-Site Linking Lowers Your Bounce Rates

If there is one thing that is spruiked correctly in the blogging community it’s how much linking to different articles from your archives in your blog posts can help you turn visitors into readers.

Once you get your visitors to read more than one article the chance of them staying, subscribing, buying, etc goes up dramatically.

This is why challenges such as the 7 post challenge I completed last week that was set by ProBlogger are in the best interest of the community. He’s right on the money, this stuff makes you Pro.

Linking To Your Own Stuff Helps Keep Reader Attention

Not only does it get and keep their attention, it gets them clicking which is important for lowering your bounce rate metric.

A lower bounce rate means you’re getting more from every visitor and successfully guiding them to your website’s primary purpose.

By linking to articles from your archives (like I’ve done twice so far) in every blog post you’ll ensure that there is a path through your site that never stops. The only time they’ll run out of more articles to click on is when you stop linking.

Using Sneeze Pages

Not only can you link to your past content inside of articles but you can also do entires posts along the same vein as the 7 post challenge which link out to different content in a deliberate and obvious fashion.

Some people do these in an end of week, or end of month way which send people back to articles over the last period of time they might have missed.

Digests Of Your Archives For Awareness

I love how ShoeMoney does this with his newsletter subscribers on a monthly basis. Some of us don’t always get to visit his blog or read everything in our RSS feed readers, but at the end of the month when that digest email comes out you can bet he gets a surge of visitors.

List Posts and Candy Bar Content

I personally like the combination of the humble list post (or candy bar content) with the concept of gratuitous internal linking. It gives out great information in a format that folks like, plus it gets your content seen again and again.

Next Time Your Write A Post, Link To Yourself!

So class, repeat after me… Linking to my own posts is goooooood for my bounce rates.

Remember though to monitor the right bounce rates and keep an eye on individual posts especially as you get surges of traffic.

PS. That’s 4 internal links, and 1 link to a guest post! Read ‘em and weep!

Related articles by Zemanta

• 5 Working Tip to Lower Down Bounce Rate (shoutmeloud.com)
• The How and Why of Bounce Rates (cenaynailor.com)
• Powerful Strategies To Sink Your Blog’s Bounce Rate (performancing.com)
• 10 Basics of Writing Quality Blog Posts (rchurt.com)
• Make an Attractive Landing Page to Lower your Bounce Rate (shoutmeloud.com)

Did you like this article?

If you liked this article click one of the buttons below: