SearchEngineLand just released a post summing up Google’s changes during the month of March.
Some of the changes focused on images, making the results more relevant regardless of the quality of the page the image came from.
There are some more interesting changes around anchor text and factoring in relevancy of the anchor text given the page it’s coming from and the page it’s linking to.
But the most interesting change to me was one that got slipped in under codename “Freshness” which details changes around making fresh articles more relevant that articles that have been around for a while. It’s something that has cost Google significant hardware resources to implement which indicates the value they put on fresh content these days.
I guess this could spell bad news for those of use using niche sites as a strategy where you slap up a few articles and let them rank for a long time without making changes or adding new articles. We’ll see how this pans out.
The article is definitely worth a read.
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