I came across an interesting business process recently for keeping content fresh on a company website.
Often simple blogging about your niche isn’t conducive to gaining extra business.
This person I’m going to talk about runs a hair and makeup business servicing weddings.
The process for her was simple:
To take before and after shots of her clients (with their permission of course) and put it on their website in the form of new posts.
I think this is very smart.
Essentially each time she does this, it’s a new blog post. She can talk about how she helped this particular client and what they did for her. This brings fresh content for those who check her site regularly and improve her position in the relevant search engine results.
While this is good, it isn’t the main benefit that I see though.
Essentially she is creating a formidable archive of customer testimonials.
For each customer that she helps and puts their details on her website, she’s reinforcing the message that her customers are happy with her services.
This is extremely smart business. The conversion rate of her website is ridiculously high for her brick and mortar business even though she’s not directly hard selling anything.
The best part of this? She does it for free with a simple blogspot website.
So, think about how you can take advantage of your happy customers and get free references and testimonials. Put them online and let the results speak for themselves.
hello, I didn’t know where to contact you but your layout design was messed up on opera and internet explorer. Anyways, i just suscribd to your rss.
Hey Sueanne, thanks for subscribing!
I’ve checked my layout under a number of browsers using a compatibility tester (which actually gave me inspiration for an upcoming post) – can you take a screenshot and email it to me josh at codemyownroad dot com? Also, what versions are you using?