Can you explain your website in one second?

Go ahead, give it a try.

It doesn’t have to be exactly one second, but it shouldn’t takes longer than a second or two to say.

If you’re selling a product, offering information, or trying to get someone to take an action you should be able to describe what the single purpose of your website is in just a couple of seconds.

Let me have a go…

To be honest, I’m having a bit of trouble with my own site here.

Code My Own Road has always been a bit hard for me to define because it’s like my own personal dumping ground of thoughts. I’d probably go with business advice for programmers at the moment.

Here’s my attempt for a couple of other websites I own:

While I’m not the best at carrying over that single “phrase” into the site as the single “action” I want people to do, I think that figuring this out is a pretty place to start.
If you can nail explaining your website in 1 second you’re on the right track.

What about you?

Leave your phrase below in the comments that best describes the purpose of your website in 1 second and we’ll all check it out your site.

Is that single phrase representative of what you want people to do on your site? Let us know how you capture that, I think it’s really interesting to see people’s approach to this.

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4 Comments

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  1. Posidyn says:

    It’s about games.

    How is that?

    One day I really should take your course on web design. For now, games first.


  2. That’s excellent! Hows your site going by the way?

    If anyone else read this is into games, go check out Posidyn’s site. Awesome reviews.

  3. Posidyn says:

    The site is going OK.

    A part from writing about games, I got a few ideas to improve the Recommend me a Game tool.

    Time has not been on my side though, so things are going up pretty slow. There is also the all important game playing which also slows down my site works :)


  4. Lol, “research” would definitely be the highlight ;)

    I’ve been reading a lot lately that longer more indepth content is better, over quicker snack sized articles. So by that logic taking your time is the best course of action, I wouldn’t worry putting things up too slow.

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