Ahh, the blogging bandwagon. I’m sure we’ve all fallen off that sucker a few times.
But this time it’s different. I’m serious. I am going to get organised again.
You see, I run a business and inside that business, we run a few sub-businesses.
Each of these have their own websites that need their own content and herein lies the problem.
Because in my business, it’s mostly just me behind the scenes wearing many hats.
So what’s the solution? Getting organised with a content creation schedule.
Creating A Content Creation Schedule
I’m not saying this is going to work for everyone, and goodness knows I’ve tried to stick to a blogging schedule many times over with mixed success.
But looking at it analytically, a content creation schedule is a smart idea when you’re managing multiple web properties.
Some of the websites I’m creating content for are purely video, some are a mix, some a straight blogging (like this site).
A content creation schedule aims to capture all of these items and put them into one management basket.
Why having a schedule is better than free-wheeling it
For me a schedule keeps me honest. It’s not about whether I follow it 100%, it’s about creating a way to know what is expected of myself on any particular day.
Some weeks I’ll swap days if I feel like creating more content for one site, or less on another.
It’s a guide, and having a guide is a very good thing.
Recently I’ve been feeling overwhelmed by the amount of content I have to create for these sites. The expectations in my brain were that I had to be “on” all the time and it was starting to lead to paralysis and inaction.
Isn’t That Going To Stifle My Creativity?
Writing on a schedule might not sound like the most creative thing in the world, but there’s a few things that can help with that as well:
1. Create an “ideas pad”
Each of my sites has an ideas pad where I jot down the title of a blog post that comes into my head.
It doesn’t have to be in any fancy system, but keeping it digital does help with organisation. For me, this is essentially just a spreadsheet document sitting on my computer with a sheet for each site.
At any time when I have an idea I whip open this spreadsheet and type in the title of the blog post that I’m thinking of. This can be great if you have one idea which leads to another and another.
If the title isn’t enough description, I open up the site in question, create a new draft post, and add some dot points with the key points I am trying to make with the article. This will then serve as the article outline later.
2. Don’t limit yourself to the scheduled times
While I do have a to-do list for my day, I wait until the day to choose which activities I will tackle first.
Usually there’s a few quick wins on my list that I will get out of the way to get the ball rolling and then I move onto my writing while the morning is still young.
You don’t have to do this though, make your content creation schedule as flexible as you like. Just make sure you get it done.
3. Don’t be unrealistic
I have 5 core sites that I am managing content for at the moment but I don’t try to do all of these at once.
Some days I have just 1 article to write, other days where I know I’m more productive (like Mondays), I have 3-5 to do, most of which are videos that I can punch out quickly.
The main point is to know your strengths and weaknesses. If you find yourself skipping articles all the time, take them off that day and try putting them on another day.
Otherwise, you might need to scale back the work you’ve set.
Generally I find this is more about scheduling too much than too little, but it can work the other way as well. Try to find your happy medium so that it’s still fun to do.
The Best Way To Be Successful Is To Plan For Success
Not everyone is like Brian Clark or Darren Rowse (both well known super bloggers), but you can get yourself organised and it’s easier than you think.
When I was feeling like I couldn’t keep up, I wrote out a weekly content creation schedule.
I really do enjoy writing and creating content, but like anything you need to plan for success. Having a schedule will help you with that.
Do you have a schedule with your websites? Have any tips for staying under control with your content creation? Leave a comment below.